Technorati skipping smaller blogs?

Posted by Nick Loadholtes on 1/4/2007 filed in analytics, Blogging, Thinking, Web

I’ve been reading The MineThatData Blog for a few weeks now, and the other day there was an interesting article about understanding the traffic that a website receives. The article talked about using sites like Alexa, Blog Juice, Bloglines, and Technorati to measure a site’s popularity.

Overall it seems like a good approach to aggregate this data together to get the “big picture” of where one’s website stands in the web. I’ve tried this but I’ve noticed that Technorati doesn’t seem to report the numbers I expect it would.

For example: I got a link to my blog from Hip Egg a few weeks ago, and this link has not been reported on Technorati. I know this blog is small potatoes in the grand scope of the universe, but it strikes me as odd that my more recent updates are featured in my “favorites” (as is Hip Egg’s posts), yet the link from him hasn’t shown up.

My working assumption is that Technorati has some kind of filter where lower popularity sites aren’t “updated” as often as the bigger sites. Either that or the link database is broken. But links for other sites seem to be working, although I’m not watching them as closely as I watch my own stats. :)

At any rate I wonder how many other blogs (or sites in general) are suffering from this problem. Metrics for websites are difficult to agree on, so a site or sites where a reputation can be established and measured becomes more and more important. Aggregating data from multiple sites is a good start, but if there are too many “issues” with how a site is ranked, then the data becomes suspect and it becomes harder to get a clear picture of what’s going on.


3 Responses to “Technorati skipping smaller blogs?”

  1. Chris Hanson Says:

    I haven’t noticed this in particular, but I’ve noticed something similar for several years now – a tendency among “A-listers” to grossly underestimate the number of blogs out there because they discount certain sites and classes of users. For example, they would quote numbers like “four million blogs” when there were that many active users on LiveJournal alone. Is it because a portion of those users are teenagers being emo and experiencing teh drama? Who knows…

  2. Kevin Hillstrom Says:

    I’ve found that Technorati runs 1-2 weeks behind schedule when tracking links. They’ll catch up to you!

  3. Nick Says:

    Kevin: Thanks for the comment, the link I was talking about happened last month, so right now it looks like it might be 4 or 5 weeks between runs. For this small site at least… :)

    Chris: I think that you have a pretty good point there. Some bloggers (particuarly tech blogs) tend to stay in their community and not really acknowledge the others out there. In fact some times the only common ground between these communities seems to be funny YouTube clips…

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